Universal Audio “Luna” instillation
Role: writer, director
agency: all is well
already a trailblazer in the music recording industry for generations, universal audio wanted the launch of their new digital audio workstation to be a full experience.
universal audio released luna — their proprietary digital audio workstation — at the namm conference in 2020.
their booth included a walk-through experience chronicling the history (and future) of universal audio as though it had been saved in a time capsule floating through space.
Along with All is Well, I wrote and directed the videos that visitors would see upon entering and leaving the exhibit. The entrance video also doubled as a launch teaser for luna’s online campaign.
Bonus: Footage from The project even resulted in one my favorite videos I’ve ever been a contributor on: “7 hours of peaceful tape machine sounds.” Chef’s kiss.