After a looooong winter, a brand new COVID vaccine had been released to the public. Things were looking up! Except, young people just weren’t getting vaxxed.

C+C and The Washington Department of Health came up with a solution: show the youth how much fun their grandparents were having without them.

The fun, irreverent spots were a bit hit, going viral on TikTok and even winning an Emmy™ for best PSA.