STAR ONE CREDIT UNION “RAGNAR” SOCIAL campaign
Role: director
agency: C+C
Production Company: SOMEDAY SOON
Star one credit union had enjoyed a successful advertising run with their mascot, ragnar the barbarian.
but he has a new kingdom to conquer: social media.
C+C created a series of social spots featuring ragnar as a social media influencer, exploring silicon valley and sharing his thoughts about star one credit union with his new followers.
We wanted to keep the spots looking natural and not overproduced, like ragnar himself were making them. The result is a series of anachronistic direct-to-camera bits from your favorite 5th century influencer.